Market Research Management-Leading Courses
Dive into our diverse range of high-demand courses, designed to equip you with the skills to lead, innovate, and succeed.
Introduction to Market Research
Course Description:
This course provides a foundational understanding of market research, its importance, and its applications in business decision-making. Learn key concepts, methodologies, and the role of research in strategic planning.
Target Audience:
Beginners, business students, entrepreneurs, and junior marketing professionals seeking to understand market research fundamentals.
Course Content:
1. Defining Market Research and Its Role in Business
2. Types of Market Research: Primary vs. Secondary
3. The Market Research Process: Steps and Best Practices
4. Understanding Research Objectives and Questions
5. Applications of Market Research in Decision-Making
6. Key Stakeholders in Market Research Projects
7. Introduction to Quantitative and Qualitative Methods
8. Ethical Considerations in Market Research
9. Tools and Technologies in Modern Market Research
10. Case Studies: Successful Market Research Examples
11. Common Challenges in Market Research
12. Building a Career in Market Research
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Quantitative Research Methods
Course Description:
Explore quantitative research techniques, including surveys, experiments, and statistical analysis, to collect and interpret numerical data for market insights.
Target Audience:
Marketing analysts, researchers, and data professionals with basic research knowledge.
Course Content:
1. Principles of Quantitative Research Design
2. Survey Development for Quantitative Data
3. Experimental Research in Market Studies
4. Sampling Methods for Quantitative Research
5. Data Collection Techniques and Tools
6. Statistical Analysis for Market Insights
7. Hypothesis Testing in Market Research
8. Interpreting Quantitative Data Results
9. Using Software for Quantitative Analysis
10. Common Pitfalls in Quantitative Research
11. Reporting Quantitative Research Findings
12. Case Studies: Quantitative Research in Action
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Qualitative Research Techniques
Course Description:
Learn qualitative methods like interviews, focus groups, and ethnography to gain deep insights into consumer attitudes and behaviors.
Target Audience:
Marketing professionals, product managers, and researchers interested in non-numerical data.
Course Content:
1. Understanding Qualitative Research Principles
2. Designing Effective In-Depth Interviews
3. Conducting Focus Groups for Insights
4. Ethnographic Research in Market Studies
5. Observational Research Techniques
6. Coding and Analyzing Qualitative Data
7. Thematic Analysis for Consumer Insights
8. Tools for Qualitative Data Management
9. Avoiding Bias in Qualitative Research
10. Combining Qualitative and Quantitative Methods
11. Reporting Qualitative Research Findings
12. Real-World Applications of Qualitative Research
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Consumer Behavior Analysis
Course Description:
Examine the psychological, social, and cultural factors influencing consumer decisions to inform marketing strategies.
Target Audience:
Marketers, product developers, and business strategists seeking to understand consumer motivations.
Course Content:
1. Introduction to Consumer Behavior Theories
2. Psychological Factors in Consumer Decisions
3. Social Influences on Buying Behavior
4. Cultural Impacts on Consumer Preferences
5. The Decision-Making Process of Consumers
6. Segmenting Consumers by Behavior
7. Tools for Analyzing Consumer Behavior
8. Applying Behavioral Insights to Marketing
9. Case Studies: Consumer Behavior in Action
10. Behavioral Economics in Market Research
11. Predicting Consumer Trends
12. Ethical Considerations in Behavior Analysis
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Market Segmentation and Targeting
Course Description:
Learn to divide markets into distinct segments and develop targeted strategies to reach high-potential customers.
Target Audience:
Marketing managers, brand strategists, and business owners aiming to optimize audience targeting.
Course Content:
1. Principles of Market Segmentation
2. Demographic Segmentation Strategies
3. Psychographic and Behavioral Segmentation
4. Geographic Segmentation Techniques
5. Identifying High-Value Market Segments
6. Developing Targeted Marketing Strategies
7. Tools for Market Segmentation Analysis
8. Evaluating Segment Attractiveness
9. Positioning Strategies for Target Segments
10. Case Studies: Successful Segmentation
11. Challenges in Market Segmentation
12. Measuring Segmentation Effectiveness
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Survey Design and Implementation
Course Description:
Master the art of designing and conducting effective surveys to gather reliable market data.
Target Audience:
Researchers, marketing analysts, and professionals involved in data collection.
Course Content:
1. Fundamentals of Survey Design
2. Writing Clear and Effective Survey Questions
3. Choosing the Right Survey Format
4. Online vs. Offline Survey Methods
5. Sampling Strategies for Surveys
6. Minimizing Bias in Survey Design
7. Tools for Survey Creation and Distribution
8. Pilot Testing and Survey Validation
9. Analyzing Survey Data Effectively
10. Reporting Survey Results
11. Case Studies: Impactful Survey Projects
12. Ethical Issues in Survey Research
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Data Collection and Sampling Techniques
Course Description:
Explore methods for collecting accurate data and designing sampling strategies to ensure representative results.
Target Audience:
Researchers, data analysts, and marketing professionals involved in data collection.
Course Content:
1. Overview of Data Collection Methods
2. Probability Sampling Techniques
3. Non-Probability Sampling Methods
4. Designing Effective Sampling Plans
5. Data Collection Tools and Technologies
6. Managing Data Quality and Accuracy
7. Overcoming Common Sampling Errors
8. Primary vs. Secondary Data Collection
9. Online Data Collection Strategies
10. Analyzing Collected Data
11. Case Studies: Sampling in Action
12. Ethical Considerations in Data Collection
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Market Research Analytics
Course Description:
Learn to analyze market research data using statistical tools and techniques to derive actionable insights.
Target Audience:
Data analysts, marketing researchers, and professionals with basic statistical knowledge.
Course Content:
1. Introduction to Market Research Analytics
2. Descriptive Statistics for Market Data
3. Inferential Statistics in Research
4. Regression Analysis for Market Insights
5. Cluster Analysis for Segmentation
6. Using Analytics Software (e.g., SPSS, R)
7. Visualizing Market Research Data
8. Interpreting Analytical Results
9. Predictive Analytics in Market Research
10. Case Studies: Analytics-Driven Decisions
11. Common Analytics Challenges
12. Reporting Analytical Findings
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Competitive Analysis and Benchmarking
Course Description:
Study techniques to analyze competitors and benchmark performance to gain a strategic edge in the market.
Target Audience:
Business strategists, marketing managers, and entrepreneurs.
Course Content:
1. Principles of Competitive Analysis
2. Identifying Key Competitors
3. Analyzing Competitor Strategies
4. Benchmarking Performance Metrics
5. SWOT Analysis for Competitive Insights
6. Tools for Competitive Research
7. Evaluating Market Positioning
8. Case Studies: Competitive Analysis Success
9. Developing Competitive Strategies
10. Monitoring Competitor Activities
11. Ethical Issues in Competitive Analysis
12. Reporting Competitive Insights
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Brand Perception and Positioning
Course Description:
Explore methods to assess and shape how consumers perceive a brand to strengthen its market position.
Target Audience:
Brand managers, marketing professionals, and business owners.
Course Content:
1. Understanding Brand Perception
2. Measuring Brand Image and Equity
3. Tools for Brand Perception Research
4. Developing Brand Positioning Strategies
5. Consumer Perception Mapping
6. Analyzing Brand Sentiment
7. Case Studies: Successful Brand Positioning
8. Repositioning Underperforming Brands
9. Aligning Brand with Consumer Values
10. Social Media’s Role in Brand Perception
11. Ethical Considerations in Brand Research
12. Reporting Brand Perception Insights
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Customer Satisfaction Research
Course Description:
Learn to measure and improve customer satisfaction through surveys, feedback analysis, and actionable strategies.
Target Audience:
Customer service managers, marketers, and business analysts.
Course Content:
1. Importance of Customer Satisfaction
2. Designing Customer Satisfaction Surveys
3. Net Promoter Score (NPS) Analysis
4. Customer Effort Score (CES) Metrics
5. Analyzing Customer Feedback Data
6. Tools for Satisfaction Research
7. Improving Satisfaction Based on Insights
8. Case Studies: Satisfaction Turnarounds
9. Linking Satisfaction to Loyalty
10. Addressing Negative Feedback
11. Ethical Issues in Satisfaction Research
12. Reporting Satisfaction Findings
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Market Opportunity Analysis
Course Description:
Identify and evaluate market opportunities to guide business expansion and innovation strategies.
Target Audience:
Entrepreneurs, business developers, and strategic planners.
Course Content:
1. Defining Market Opportunity Analysis
2. Identifying Emerging Market Trends
3. Assessing Market Size and Potential
4. Tools for Opportunity Analysis
5. Evaluating Market Risks
6. Competitor Analysis for Opportunities
7. Consumer Needs and Gap Analysis
8. Case Studies: Successful Market Entries
9. Developing Opportunity Strategies
10. Forecasting Market Potential
11. Ethical Considerations in Opportunity Analysis
12. Reporting Opportunity Insights
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Product Testing and Validation
Course Description:
Master techniques to test and validate products before launch to ensure market fit and consumer appeal.
Target Audience:
Product managers, R&D professionals, and marketers.
Course Content:
1. Principles of Product Testing
2. Designing Product Testing Studies
3. Usability Testing Techniques
4. Prototype Testing Methods
5. Consumer Feedback Collection
6. Analyzing Product Test Data
7. Tools for Product Validation
8. Iterative Product Improvement
9. Case Studies: Successful Product Launches
10. Addressing Product Failures
11. Ethical Issues in Product Testing
12. Reporting Product Validation Results
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Pricing Strategy Research
Course Description:
Learn to research and develop pricing strategies that maximize profitability and align with market expectations.
Target Audience:
Pricing analysts, marketers, and business strategists.
Course Content:
1. Fundamentals of Pricing Research
2. Understanding Price Sensitivity
3. Conjoint Analysis for Pricing
4. Competitive Pricing Analysis
5. Consumer Perception of Pricing
6. Tools for Pricing Research
7. Developing Pricing Strategies
8. Case Studies: Effective Pricing Models
9. Dynamic Pricing Techniques
10. Ethical Issues in Pricing Research
11. Testing Price Points
12. Reporting Pricing Insights
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Market Forecasting Techniques
Course Description:
Explore methods to predict market trends and consumer behavior to inform long-term business strategies.
Target Audience:
Strategic planners, analysts, and marketing managers.
Course Content:
1. Introduction to Market Forecasting
2. Time Series Analysis for Trends
3. Regression Models for Forecasting
4. Qualitative Forecasting Methods
5. Tools for Market Forecasting
6. Predicting Consumer Behavior
7. Scenario Planning in Forecasting
8. Case Studies: Accurate Market Forecasts
9. Addressing Forecasting Errors
10. Combining Quantitative and Qualitative Forecasts
11. Ethical Issues in Forecasting
12. Reporting Forecast Results
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Social Media Analytics for Market Research
Course Description:
Learn to leverage social media data to gain insights into consumer preferences, trends, and brand sentiment.
Target Audience:
Digital marketers, social media managers, and researchers.
Course Content:
1. Role of Social Media in Market Research
2. Collecting Social Media Data
3. Analyzing Social Media Sentiment
4. Tools for Social Media Analytics
5. Tracking Consumer Trends Online
6. Measuring Brand Engagement
7. Case Studies: Social Media Insights
8. Social Listening Techniques
9. Ethical Issues in Social Media Research
10. Integrating Social Data with Market Research
11. Visualizing Social Media Analytics
12. Reporting Social Media Findings
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Big Data in Market Research
Course Description:
Discover how to harness big data to uncover market trends, consumer insights, and predictive analytics.
Target Audience:
Data scientists, market researchers, and analytics professionals.
Course Content:
1. Introduction to Big Data in Research
2. Sources of Big Data for Markets
3. Data Integration and Cleaning
4. Big Data Analytics Tools
5. Predictive Modeling with Big Data
6. Consumer Segmentation with Big Data
7. Real-Time Analytics for Markets
8. Case Studies: Big Data Success Stories
9. Overcoming Big Data Challenges
10. Ethical Issues in Big Data Research
11. Visualizing Big Data Insights
12. Reporting Big Data Findings
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Focus Group Moderation
Course Description:
Develop skills to plan, moderate, and analyze focus groups to gather qualitative consumer insights.
Target Audience:
Researchers, marketers, and facilitators conducting qualitative research.
Course Content:
1. Principles of Focus Group Research
2. Planning Effective Focus Groups
3. Recruiting Focus Group Participants
4. Moderation Techniques for Engagement
5. Managing Group Dynamics
6. Analyzing Focus Group Data
7. Tools for Focus Group Management
8. Avoiding Bias in Focus Groups
9. Case Studies: Impactful Focus Groups
10. Combining Focus Groups with Other Methods
11. Ethical Issues in Focus Group Research
12. Reporting Focus Group Insights
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Market Research Ethics
Course Description:
Understand the ethical principles and guidelines that ensure integrity and trust in market research practices.
Target Audience:
All market research professionals, compliance officers, and business leaders.
Course Content:
1. Importance of Ethics in Market Research
2. Ethical Guidelines and Standards
3. Protecting Participant Privacy
4. Ensuring Informed Consent
5. Avoiding Bias in Research Design
6. Ethical Data Collection Practices
7. Transparency in Reporting Results
8. Case Studies: Ethical Dilemmas
9. Handling Sensitive Consumer Data
10. Global Ethical Standards in Research
11. Addressing Ethical Violations
12. Building Trust in Research Practices
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Customer Journey Mapping
Course Description:
Learn to create and analyze customer journey maps to optimize touchpoints and enhance customer experiences.
Target Audience:
UX designers, marketers, and customer experience professionals.
Course Content:
1. Introduction to Customer Journey Mapping
2. Identifying Customer Touchpoints
3. Mapping the Customer Experience
4. Tools for Journey Mapping
5. Analyzing Pain Points and Opportunities
6. Personalizing Customer Journeys
7. Case Studies: Effective Journey Maps
8. Integrating Journey Maps with Strategy
9. Measuring Journey Effectiveness
10. Ethical Issues in Journey Mapping
11. Visualizing Customer Journeys
12. Reporting Journey Insights
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Market Research Reporting
Course Description:
Master the art of presenting market research findings clearly and persuasively to stakeholders.
Target Audience:
Researchers, analysts, and marketing professionals responsible for reporting.
Course Content:
1. Principles of Effective Research Reporting
2. Structuring a Research Report
3. Visualizing Data for Clarity
4. Tools for Report Creation
5. Tailoring Reports to Stakeholders
6. Communicating Actionable Insights
7. Case Studies: Impactful Reports
8. Avoiding Common Reporting Mistakes
9. Presenting Qualitative Findings
10. Presenting Quantitative Data
11. Ethical Reporting Practices
12. Measuring Report Impact
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Advanced Statistical Analysis
Course Description:
Dive into advanced statistical techniques for analyzing complex market research data.
Target Audience:
Experienced researchers, data scientists, and analysts with statistical knowledge.
Course Content:
1. Overview of Advanced Statistical Methods
2. Multivariate Analysis Techniques
3. Factor Analysis in Market Research
4. Cluster Analysis for Segmentation
5. Advanced Regression Models
6. Structural Equation Modeling
7. Software for Statistical Analysis
8. Interpreting Complex Statistical Results
9. Case Studies: Advanced Analytics
10. Addressing Statistical Challenges
11. Ethical Issues in Statistical Analysis
12. Reporting Advanced Statistical Findings
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Market Research Software Tools
Course Description:
Explore popular software tools for designing, conducting, and analyzing market research projects.
Target Audience:
Researchers, analysts, and marketers seeking to leverage technology.
Course Content:
1. Overview of Market Research Software
2. Survey Tools (e.g., Qualtrics, SurveyMonkey)
3. Data Analysis Software (e.g., SPSS, R)
4. Qualitative Analysis Tools (e.g., NVivo)
5. Visualization Tools for Research
6. Social Media Analytics Platforms
7. Integrating Multiple Tools
8. Case Studies: Software in Action
9. Selecting the Right Tools
10. Managing Data Security
11. Ethical Use of Research Software
12. Evaluating Software Effectiveness
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Global Market Research Strategies
Course Description:
Learn to conduct market research across diverse global markets, addressing cultural and regional differences.
Target Audience:
International marketers, global business strategists, and researchers.
Course Content:
1. Principles of Global Market Research
2. Understanding Cultural Influences
3. Adapting Research for Global Markets
4. Cross-Cultural Sampling Techniques
5. Tools for Global Research
6. Analyzing Global Consumer Trends
7. Case Studies: Global Research Success
8. Managing Multilingual Research
9. Ethical Issues in Global Research
10. Localizing Research Strategies
11. Reporting Global Insights
12. Challenges in Global Research
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Consumer Insights and Trends
Course Description:
Discover how to identify and analyze consumer trends to inform marketing and product strategies.
Target Audience:
Marketers, product developers, and trend analysts.
Course Content:
1. Understanding Consumer Trends
2. Identifying Emerging Trends
3. Tools for Trend Analysis
4. Social Media and Trend Spotting
5. Consumer Insights from Data
6. Predicting Future Trends
7. Case Studies: Trend-Driven Strategies
8. Applying Insights to Marketing
9. Ethical Issues in Trend Analysis
10. Combining Primary and Secondary Data
11. Visualizing Trend Insights
12. Reporting Consumer Trends
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Market Entry Research
Course Description:
Learn to evaluate new markets for entry, assessing risks, opportunities, and competitive landscapes.
Target Audience:
Entrepreneurs, business developers, and international marketers.
Course Content:
1. Introduction to Market Entry Research
2. Assessing Market Attractiveness
3. Analyzing Competitive Landscapes
4. Consumer Needs in New Markets
5. Tools for Market Entry Analysis
6. Risk Assessment for Market Entry
7. Case Studies: Successful Market Entries
8. Developing Entry Strategies
9. Forecasting Market Potential
10. Ethical Issues in Market Entry
11. Reporting Entry Research Findings
12. Overcoming Entry Barriers
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Retail and Shopper Insights
Course Description:
Explore research techniques to understand shopper behavior and optimize retail strategies.
Target Audience:
Retail managers, marketers, and consumer insights professionals.
Course Content:
1. Understanding Shopper Behavior
2. In-Store Observation Techniques
3. Analyzing Retail Purchase Data
4. Tools for Shopper Insights
5. Shopper Segmentation Strategies
6. Optimizing Retail Experiences
7. Case Studies: Retail Success Stories
8. Online vs. Offline Shopper Behavior
9. Ethical Issues in Retail Research
10. Personalizing Shopper Experiences
11. Visualizing Retail Insights
12. Reporting Shopper Findings
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
B2B Market Research
Course Description:
Learn specialized research techniques for understanding business-to-business markets and decision-makers.
Target Audience:
B2B marketers, sales professionals, and researchers.
Course Content:
1. Principles of B2B Market Research
2. Understanding B2B Decision-Makers
3. B2B Segmentation Strategies
4. Tools for B2B Research
5. Conducting B2B Interviews
6. Analyzing B2B Market Data
7. Case Studies: B2B Research Success
8. Forecasting B2B Market Trends
9. Ethical Issues in B2B Research
10. Developing B2B Marketing Strategies
11. Reporting B2B Insights
12. Challenges in B2B Research
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Digital Marketing Research
Course Description:
Explore research methods to optimize digital marketing campaigns through data-driven insights.
Target Audience:
Digital marketers, content creators, and analytics professionals.
Course Content:
1. Role of Research in Digital Marketing
2. Analyzing Digital Consumer Behavior
3. Tools for Digital Marketing Research
4. Social Media Campaign Analysis
5. SEO and Keyword Research
6. Measuring Digital Campaign ROI
7. Case Studies: Digital Marketing Success
8. A/B Testing for Optimization
9. Ethical Issues in Digital Research
10. Personalizing Digital Campaigns
11. Visualizing Digital Insights
12. Reporting Digital Research Findings
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
Market Research for Product Development
Course Description:
Learn to integrate market research into the product development process to create customer-centric products.
Target Audience:
Product managers, R&D teams, and marketers.
Course Content:
1. Role of Research in Product Development
2. Identifying Consumer Needs
3. Concept Testing Techniques
4. Tools for Product Research
5. Prototyping and Feedback Collection
6. Analyzing Product Research Data
7. Case Studies: Successful Product Launches
8. Iterative Product Development
9. Ethical Issues in Product Research
10. Aligning Products with Market Trends
11. Reporting Product Research Insights
12. Overcoming Product Development Challenges
Course Duration: Three (3) Full Days
Course Fee: N300,000
Note: The course fee covers Executive bag, Certificate, Photograph, Tea/Coffee, Lunch, and Literature materials.
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